Ted Baker is lucky enough to have some of the best store staff in the world and we’re not ashamed to shout about it.
Alicia from our Westfield store is currently wearing heels everyday to raise money for the African-Caribbean Leukaemia Trust.
Normally seen in comfy flats and pumps, she was inspired by the story of Daniel De-Gale, who was diagnosed with leukaemia in 1993. At the time, the shortage of black and mixed race bone marrow donors meant he had a 1 in 250,000 chance of finding a match.
Alicia says ‘Knowing Daniel and his story, I’ve been overwhelmed by the impact the charity has on so many people’s lives. The ACLT has touched my heart and it’s time I gave something back.’
She’s had heels on through February and has just extended her challenge until the 29th March to raise even more awareness and money. Give her some support at www.justgiving.com/28dayheels.
4 comments… read them below or add a comment
Ashley MacDonald 16.03.10 at 1:51 pm
Just wanna say “YOU GO GIRL” wearing heels all day is a killer so i know how sore its gonna be!! Ash xx(Ted Baker, Belfast)
Rachel @ Ted Baker 16.03.10 at 5:00 pm
I know- it’s amazing! There is definately no way I could wear heels all day… we wish Alicia all the best with the rest of her challenge!
Alicia Douglas 18.03.10 at 6:57 pm
Thank you sooooo much!!!!!!! It is hard but all for a good cause
Rachel @ Ted Baker 24.03.10 at 11:33 am
Keep us posted Alicia on how it’s going! I am so impressed at how you have managed so far… believe me I struggle to last a night in my heels!