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Organic outfit

27 May, 2009 ·


We’re proud to say that some of this season’s best-selling jeans are made from Organic Cotton. This means they’re made with a cotton plant that is grown the old fashioned way – not genetically modified or sprayed with chemical fertilisers and pesticides.

What’s more, our organic denim hasn’t been through any of the bleaching or abrasion processes that are commonly used for jeans, as some of the chemicals used for this can be harmful to the environment.

Organic products are growing in popularity as consumers are becoming more environmentally conscious. Our organic women’s jeans, Picos and Tipe, have proved so popular that they’ll be continued on for another season.

You can find our organic styles for both men and women in all our stores, as well as online. Take a look at our Fabrics Guide to find out about some of the other sustainable fabrics we use.


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