On April 7th, we opened our third store in Taiwan, together with our retail partners in the Far East. Taipei 101 is a skyscraper hailed as one of the Seven New Wonders of the world. It has 101 floors and 5 floors underground, as well as restaurants, clubs and a shopping mall.
We teamed up with MINI for the opening and created a special branded car to go on display in the main atrium of the mall. We’ve also got a whole fleet of the branded MINI’s lined up for our Grand Opening event on April 16th, when they’ll be parading through central Taiwan.
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