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Two Teds are better than one

1 December, 2008 ·


Westfield London is the retail experience of 2008. With over 265 shops, including two rather splendid Ted Baker stores, it’s the largest inner-city indoor shopping centre in Europe.

Located in The Village, Westfield’s opulent enclave dedicated to luxury brands, the first store is a new concept called Ted Baker Pashion. Offering our limited edition, high fashion collections – Langley Court for women and Pashion and Global for men – the sophisticated store is dominated by a black crystal sculpture made of dark slate, rusted steel, acrylic and smoked glass.

In contrast, the second store is a more traditional Ted Baker. Well, traditional in the sense that it’s packed full of quirky details. Customers are led through an array of themed ‘rooms’ by pathways that twist and turn, to discover our delightful mainline womenswear, menswear and accessory collections.


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1

Sam Jones 03.12.08 at 11:43 am

I can’t wait to visit the stores in Westfield – Ted Baker shops are always much more interesting than other boring clothes shops.

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