The online betting company, Betfair, has found an interesting way of advertising its football prediction game, Taikai. They created a goal celebration dance and sent every premier league footballer instructions on how to ‘Do the Taikai’.
Any footballer who performs the dance during a match will receive £10,000 from Betfair for a charity of their choice. Thus creating the first ever in-game advert. Rumours have circulated stating that clubs will fine any players that take part, for conflicting other advertisers’ messages. Now everyone is waiting to see who will be brave, or stupid, enough to go through with it.
Great idea or greed gone too far? Do you think PR, advertising and the money in football have changed the sport too much? Or it’s all just a bit of fun? Take a look at the Taikai video and tell us what you think.
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